ABP has grown into an international business but we never forget our roots. Find out where we’re coming from, as a business and as people.
ABP’s vision is simple. To be the best at everything we do. Being a market leader comes with responsibilities. You also have to lead on quality, traceability and sustainability.
For ABP, sustainability is the future. Our environmental goals are firmly rooted in science-based targets and independently verified.
As the leaders in quality and innovation, ABP’s brands are successful across the world. In every market where we operate, we work tirelessly to ensure consistently the finest, most versatile, premium products for our clients. It’s what they rightly expect, and what we demand of ourselves.
Our never-wavering focus on quality, and insistence on raising standards across the board, come with us to each territory we operate in. Our beef is reared on farms run by families invested in the future. We consult experts to provide the most progressive animal welfare in the business. This all leads to a better environment for the cattle, and beef of exceptional richness and flavour for our customers.
Because we know the care, skill and expertise that goes into them, we are honestly proud of our portfolio of premium brands. Even when they don’t carry our name on the package, they always offer our unrivalled quality, bringing the ABP difference to markets, retail, foodservice and homes – in all kinds of ways, in all kinds of places. No matter what, we deliver for our customers with absolute precision all throughout the year. This is the ABP way, and these are our brands.
Wolowina is synonymous with supreme beef, offering a selection of prime beef cutes. Reared on family farms across Poland, our beef is the result of generations of knowledge and expertise. With an expert eye for detail, our farmers use practised farming methods, producing award winning beef that’s truly in a league of its own.
Fully traceable from farm to fork, having close relationships with our network of farmers ensures consistency of supply and quality for our customers. This amazing beef is elevated even further through our unique process where it’s hip hung for ultimate tenderness. The final product is truly delicious beef that eats great every time.
Master grillers know the signal of great beef. It’s Blue Smoke. Our premium cuts bring the wow factor to every occasion. They’re made for grilling, representing the ultimate in deliciously tender beef.
Blue Smoke guarantees an unmatched dining experience for anyone lucky enough to be around the table. Each cut is characterised by distinct marbling for exceptional quality and flavour. These cuts come into their own when met with the grill’s hot flame, delivering great steak that hits all the right notes.
Just one look at Red & White and you’ll know you’ve got something special. Hand selected for rich marbling, each cut delivers an unbelievably juicy, tender steak that’s always full of flavour. Amazing beef deserves perfect butchering and we get it right every single time. That way when it gets to our customers, all that’s left to do is make it shine.
Not just any cut of beef is chosen for Red & White. Our master butchers are specially trained to select beef with deep, intricate marbling. These cuts are the source of intense flavour and consistently deliver the juiciest, most tender steaks.
The next level up from Red & White, the quality of Red & White Platinum is second to none. Its uniquely intense taste and perfectly balanced flavour are a tribute to the exceptional skills of our master butchers, recognising that delicate balance of exquisite marbling and perfect form.
Crafted for experts with a discerning palate, each cut is a unique expression of superior quality, masterfully selected and artfully butchered. With distinctive marbling and unbeatable tenderness, even the most discerning consumers will be impressed.
Prime beef that sets the quality standard. That’s Simply Steak. We know just how important your centre of plate is. That’s why we make it simple for you, providing the highest quality beef for you to work your magic. We guarantee a consistent and secure supply 365 days a year, so you’ll never miss an occasion.
Harnessing decades of butchering expertise, Simply Steak delivers a versatile range of firm, thick cuts made to your exact specifications, always. Through a unique process, our beef is hip hung for ultimate tenderness. Our experts hand select prime beef that’s lean with just the right amount of white fat to imbue a distinctly delicious flavour. The result is supreme quality steak that never lets you down.
As pioneers in sustainability, ABP has a duty to keep working towards Net Zero. Find out about our ongoing programmes and rising standards.
Discover Animal Welfare