ABP has grown into an international business but we never forget our roots. Find out where we’re coming from, as a business and as people.
ABP’s vision is simple. To be the best at everything we do. Being a market leader comes with responsibilities. You also have to lead on quality, traceability and sustainability.
For ABP, sustainability is the future. Our environmental goals are firmly rooted in science-based targets and independently verified.
At ABP our company culture, as well as our natural inclination, insists on treating animals with the utmost care. Certainly, what’s good for the animal is good for the quality of the beef, but we do it for an altogether better reason. Because it’s right.
Our position as industry leaders means working hard to improve standards of animal health and welfare at every stage. It’s our responsibility to ensure our animals are treated with respect. Each farmer in our supplier network shares this same commitment.
Our dedicated team of advisors visit the farms that supply us regularly. Building relationships while offering expert support and ensuring all standards are being met. When it comes to animal welfare, we will always challenge ourselves to keep raising the benchmark.
In our approach to animal husbandry, we’re guided by these principles:
We adhere to these principles by ensuring our cattle have ready access to fresh water and a healthy diet; preventing pain, or rapidly treating it; providing enough space, proper facilities, and company of the animal’s own kind; and ensuring conditions and treatment that avoids causing them stress.
The cattle and other animals on our farms are the heart of our business. Without them, we’re nothing. ABP will never take for granted the bounty they provide.